Which term refers to a customer experience management practice?

Customer Relationship Management (CRM) refers to a customer experience management practice because it focuses on managing a company's interactions and relationships with current and potential customers. CRM systems are designed to streamline processes, improve profitability, and enhance customer service. By collecting and analyzing customer data, businesses can tailor their interactions, understand customer needs, and provide better experiences.

In the context of customer experience management, CRM tools facilitate personalized communication and engagement strategies that can lead to higher satisfaction and loyalty among customers. This emphasis on relationship-building is why CRM is recognized as a key practice in enhancing customer experiences.

The other options refer to different areas of management: Business Process Management focuses on improving organizational processes; Cloud Resource Management deals with managing resources in a cloud computing environment; and Application Process Management addresses the management of application workflows and processes. While these areas are important for business operations, they do not specifically target customer experience in the same way that Customer Relationship Management does.